The Defra Plan for Water: How Contract Cleaning Services Can Help Protect UK Water Quality

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The Defra Plan for Water is a major UK government initiative designed to improve water quality, protect natural ecosystems, and secure long-term water supplies. But what does it mean for contract cleaning services, facilities management, and building owners?

In this article, we explain the Plan for Water, the current state of UK water systems, and how the cleaning industry can play a vital role in reducing pollution — particularly through tackling PFAS chemicals and microplastics.

What you'll learn in this guide

What is The Defra Plan for Water?

Released on 4 April 2023, the Defra Plan for Water outlines how the UK government will deliver cleaner, healthier, and more sustainable water across England.

Under the Environment Act 2021, the government has introduced stronger regulatory powers, increased transparency, and legally binding targets to hold water companies and polluters to account. These actions are supported by the Environmental Improvement Plan, which sets out how water pollution will be reduced over the coming decades.

The Plan focuses on three core goals:

  • Transforming management of the entire water system

  • Delivering clean water for people and nature

  • Securing a plentiful and resilient water supply

What Is the Current State of UK Water?

According to Gov.uk, the UK currently uses around 14 billion litres of water every day — and demand is expected to increase by a further 4 billion litres by 2050.

In regions such as London and the South East, fewer than 5% of rivers and wetlands achieve a “good” ecological status. This highlights the urgent need for action across all industries, including cleaning and facilities management.

What Does ‘Good’ Ecological Status Mean?

A river or waterway is classed as having good ecological status when it meets standards across several key areas:

  • Ecological health

  • Chemical quality

  • Groundwater protection

  • Bathing water quality

  • Shellfish and drinking water protection

  • Condition of protected nature sites

Failure in any of these areas can prevent a water body from achieving “good” status.

Key Actions in the Defra Plan for Water (Relevant to Cleaning Services)

Several actions within the Plan have a direct impact on the cleaning industry:

  • £1.6 billion investment in water infrastructure to tackle pollution and improve resilience

  • Restrictions on “forever chemicals” (PFAS) found in rivers and seas

  • Unlimited penalties for serious water pollution offences

  • Creation of a Water Restoration Fund, reinvesting fines into environmental improvements

  • Consultation to ban plastic wet wipes

  • Increased inspections of water companies funded through higher permit charges

  • Faster planning approvals for water infrastructure such as reservoirs

These changes make it essential for cleaning companies and building owners to review the products and processes they use.

PFAS in UK Rivers and Seas

Why PFAS Are a Serious Water Pollution Risk

The chemical status of UK water is heavily impacted by PFAS (per- and polyfluoroalkyl substances), often referred to as “forever chemicals”.

PFAS are widely used in many everyday products — including cleaning chemicals — and pose long-term risks because they:

  • Persist in the environment for decades

  • Move easily between soil and water systems

  • Contribute to antimicrobial resistance, impacting human health

The government has confirmed that a new UK Chemicals Strategy will introduce PFAS restriction proposals.

What This Means for Cleaning and Facilities Management

Building owners, facilities managers, and contract cleaning providers must understand where PFAS are used and take steps to reduce or eliminate them to avoid future penalties and environmental harm.

PFAS in cleaning products

PFAS may be present in some commonly used cleaning products, including:

  • Dishwasher detergents

  • Laundry detergents

  • Stain removers

  • Floor waxes and polishes

  • Degreasers

However, not all cleaning products contain PFAS, and safer alternatives are increasingly available.

PFAS-Free Cleaning Products and Alternatives

There is no single solution, but progress is being made. Many suppliers now offer PFAS-free cleaning chemicals, and innovation is accelerating.

Current PFAS-Free Options Include:

  • 1-Range and Eco-Dose chemicals (PFAS-free)

  • Most Foremost-branded cleaning chemicals, including floor maintainers
    (excluding floor polishes)

  • Chemical-free cleaning systems such as:

    • Aqueous Ozone

    • Synbiotic cleaning solutions

We are actively working with existing and new suppliers to identify the best PFAS-free options for our customers.

Microplastics entering the water system

Microplastics enter the water environment from many sources, including:

  • Microfibres released during clothes washing

  • Tyre particles

  • Atmospheric fallout

  • Personal care products

Although wastewater treatment plants can remove up to 99% of microplastics, even the remaining 1% causes significant environmental damage.

Key Facts About Microplastics:

  • Smaller than 5mm

  • Often mistaken for food by aquatic life

  • Accumulate through the food chain

  • Ultimately enter the human body

Preventing microplastics at source is critical.

What the UK Government Is Doing About Microplastics

The government is:

  • Improving understanding of microplastic pollution

  • Developing methods to measure microplastics and microfibres

  • Supporting innovation to reduce pollution at source

Planned actions include:

  • Banning plastic wet wipes, subject to consultation

  • Supporting the “Bin the Wipe” campaign

  • Challenging misleading “flushable” labelling

  • Encouraging washing machine manufacturers to introduce microfibre filters

Plastic-Free Wet Wipes and Cleaning Alternatives

  1. More sustainable alternatives already exist, including:

    • Bamboo-based wet wipes (e.g. Cheeky Panda)

    • Paper wiping rolls

    • Reusable microfibre cloths paired with controlled cleaning solutions

    These options give cleaning teams greater control over chemical use while reducing plastic pollution.

How Contract Cleaning Can Support the Defra Plan for Water

  1. The Defra Plan for Water places responsibility on every industry — including cleaning — to reduce pollution and protect water systems. By choosing PFAS-free chemicals, plastic-free consumables, and innovative chemical-free cleaning technologies, contract cleaning services can make a meaningful difference.

    Cleaner buildings shouldn’t come at the cost of cleaner rivers.

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